Lufthansa Air Control Game
Lufthansa wanted to create an online campaign to increase the number of contacts in their database of potential travellers.
It was important for the campaign to have viral qualities for the users to forward it to their friends.
It also needed to contain the core message that Lufthansa fly to other networks in Europe and also long haul flights.
What we did:
We created an addictive game built in Flash which the user played by keeping guiding a paper plane through a maze of office furniture.
The player could continue the game or printout out a copy the paper plane featured in the game, complete with Lufthansa branding and folding instructions.