Kate Moss Interactive Email

Brief:

To seed and generate conversion rates for promotional material featuring Kate Moss and directed by Mike Figgis.

What we did:

We used a convergence of emerging technologies, including video email, interactive video and video podcasting and seeded the viral online in social networking sites and video forums. The video was interactive, allowing the user to roll their mouse pointer over Kate Moss’ lingerie to reveal details of the items of clothing. Clicking the garment would take the user directly to the relevant online sales page

Outcome:

The campaign generated phenomenal click-through and conversion rates.