IBM wanted to explore the possibilities and logistics of viewer profiling which learns from viewing habits. The challenge given was to tackle individual profiles for TV in what is often a shared experience.
What we did:
We created a hybrid user interface which handles content from multiple format sources, both live and archived, in a single unified interface. The final interface design was developed by IBM as a browser based proof of concept.
The project became the catalyst for the BBC freeband project.
An additional POC was demoed on a PS3 at IBC Amsterdam using live content feeds.