Gala Coral Digital Audit
How is good research indistinguishable from magic
Brief:
To audit commercial departments by visiting individual marketing managers & their teams
What we did:
We undertook a digital audit on all Gala Coral online activities looking at Natural Search, Paid Search, Online Advertising / Media Planning, eCRM, Affiliate, Social Media, Online PR, Brand Monitoring & Response and Analytics Infrastructure
Outcome:
We held an emerging technology workshop to discuss best practice and identify new technologies which are affecting Gala Coral industry and communications activity.
