Freesat Brand Guidelines

Brief:

To produce a set of technical brand guidelines which would give direction to the hardware manufacturers by showing them how to implement the freesat brand onto their current programme guides and user interfaces with the minimum of trouble.

What we did:

The freesat service is open to all hardware manufacturers. This means that a host of different types of programme guide and user interface (UI) brand and design is likely.

We were in contact with several hardware manufacturers on BBC’s preferred partners list: Panasonic, Humax and Goodmans, gaining an understanding of their current UIs and assessing their flexibility.

Outcome:

We collated all this information and produced detailed UI Brand Implementation Guidelines for use by 3rd party STB manufacturers.