Deutsche Telekom IPTV Prototype

Brief:

Excite the board of Directors at Deutsche Telekom into rolling out a prototype IPTV application

What we did:

Apart from directing a third party video crew for the shoot and partnering with the talents of Christopher Fairbanks for the voice over we did the lot, from writing the script to editing and adding the soundtrack.

We felt it important to bring in real life scenarios into our concept. The video was focused entirely around a fictional family and how they use interactive television.

The production result was enhanced by our complete understanding of the product: Our information architects, digital TV and technical construction teams had created the subject of the film for Deutsche Telekom!

Outcome:

The video was presented to the board during the World Cup in Berlin and was instrumental in taking the project to the next stage.