Austravel Website Redesign
To redesign the website to provide a more visual web 2.0 engaging experience to entice people to research holidays at the beginning of the holiday research cycle.
What we did:
All content was fed to the site though TUI Travel Content feeds which were mixed into a propriety database where they were matched with video and location feeds and plotted on Google Maps.
The core elements for email marketing activity were developed including content strategy, email templates and sophisticated behavioural tracking.
An advanced analytics system was implemented & tailored through an Open API to tie in seamlessly into the site and the conversion metrics requirements.