Austravel Paid Search
How can we achieve an increase in quality traffic to the Austravel website
Brief:
To re-vitalise their Paid Search campaign to increase the quantity and quality traffic to their new website in the highly competitive online travel market.
What we did:
We completely re-structured the account to better reflect their product offering. This made it easier to see which products were providing ROI We also studied seasonal trends in search volume and advertiser competition to maximise the return from our search budget. To respond to the constant changes in the travel market we introduced ActiveSearch™ that automatically feeds live prices and promotions into the search ad creative. By keeping these ads live and fresh we’ve been able to attract more relevant and higher quality traffic.
Outcome:
Increased traffic by 52%
Increased CTR by 157%
Decreased CPC by 24%
CPA decreased by 53%
