AXA My Budget Day

Brief:

To create an interactive financial management Flash tool to support their National Budget Day campaign.

What we did:

We created a unique tool that provided the user with an easy to use interface which enabled them to enter their financial details in order to gain a better understanding of their financial situation. The user could then compare their financial model against fictional characters which matched the user’s profile.

We made the interface fun as well as educational. The goal was to make financial planning more accessible by building a simple tool which demonstrated the impact of spending without being driven from just numbers which we achieved this by using draggable bars and simple pre-set information.