The Gala Coral Group is the only gambling company in the UK with significant businesses in the bookmaking, bingo and casino markets, both on the high street and online. The Group employs over 19,000 people across its various trading divisions.
Gala Coral approached us to carry out a full audit of their digital activity. At the time of the audit, Gala Coral were managing more the three digital agencies and did not know how much return on investment they were getting in comparison to the industry benchmark.
